Background

At Portraits On White, we specialize in elevating events through our distinct black and white portrait experiences, capturing timeless and sophisticated images that resonate with attendees. Our partnership with the 2024 Women’s Empowerment Summit marks a significant milestone, showcasing our ability to add unique value to high-profile events. Having successfully collaborated on previous projects, the summit’s organizing team reached out to us to discuss how we could integrate our services into their vision for an empowering and unforgettable experience for the attendees.

Challenge

The Women’s Empowerment Summit aimed to inspire and uplift its diverse attendees through engaging and meaningful experiences. Our challenge was to design a portrait experience that not only fit the summit’s empowering theme but also provided a unique, personal value to each participant. We aimed to create an atmosphere that mirrored the elegance and exclusivity of a Vanity Fair or Hollywood photo shoot, offering guests not just a photo but a moment of true personal branding and self-expression.

Solution

After thorough consultation and planning with the summit organizers, we designed a bespoke portrait station that seamlessly integrated with the event’s empowering ethos. Recognizing the importance of personal branding in today’s professional landscape, we opted for a sophisticated black and white theme set against a sleek black background. This choice not only elevated the visual appeal of the portraits but also provided a versatile and timeless piece for the attendees’ personal branding needs.

To enhance the experience further, we collaborated with Hey Babe Cosmetics to offer guests a touch-up at a beauty bar before stepping into the spotlight. This partnership ensured that each participant felt camera-ready and confident, amplifying the empowering nature of the event.

Execution

Our portrait station was a hub of activity and empowerment throughout the summit. With over 200 participants, the non-stop lineup was a testament to the value and excitement our bespoke portrait experience brought to the event. Our team of skilled photographers focused on building rapport with each attendee, taking the time to capture their unique personality and essence. The result was a collection of stunning, studio-quality portraits that participants could use as updated headshots or for their personal branding endeavors.

Impact

The feedback from the summit attendees was overwhelmingly positive, with many expressing how the portrait experience made them feel seen, valued, and empowered. Our ability to provide a personalized and elevated experience not only contributed to the summit’s success but also showcased the potential of integrating bespoke portrait services into corporate and industry events.